Peercasters – Future Film workshop #3 with Penny Nagle and Adnan Hadzi
Based at the ICA, the third masterclass in the Future Film series was on the subject of ‘Peercasters, podcasting and P2P’ and was hosted by Penny Nagle and Adnan Hadzi.
Penny Nagle began with a breakdown of the issues of distribution and marketing of film online – but also via more traditional routes to give a sense of perspective. It was surprising how well Internet marketing and distribution compared to more established markets, and it seemed – encouragingly – that there were more and more possibilities for film makers to get their work shown to large audiences.
You can download a high quality archive of Penny Nagle’s presentation here.
Adnan Hadzi then talked about the possibilities and potentials of collaboratively editing film, deriving his ideas from his first experience of learning to do ‘paper edits’ of celluloid film. By adopting new technologies of collaboration, his presentation pointed towards collaborative film editing online – sharing edit decision lists – as in some ways being a return to that simple, accessible paper medium.
You can download a high quality podcast of Adnan Hadzi’s presentation here.
This time we had the ICA’s excellent caterers to thank for the classy sandwiches and drinks, and after a quick re-fueling, the workshops began.
Penny’s workshop was a film promotion surgery, where participants were invited to bring up their current ideas and projects, and develop niche marketing strategies for them. It was fascinating to see how breaking down a film into which niche audiences need to be addressed transformed how it should be presented and marketed in unexpected (and sometimes hilarious) ways.
Adnan’s workshop was very hands-on. Laptop-wielding participants paired up and learned the nitty-gritty of podcasting using Broadcast Machine and some other simple tools to edit, compile and upload video documentation of the first Future Film workshop into a new narrative. Technical problems abounded (of course) but everyone got there eventually.
There is a short summary video of the Peercasters workshops here.
Pressed for time by the overrunning workshops, the Talkaoke table did it’s best to make itself heard in the crowded bar, as you can see from the Peercasters talkaoke video podcast.
Many thanks to Irem and Sion and the ICA for hosting the event, and to London Westside and the London Development Agency for organising and funding it!