1. General outline http://www.londonwestside.com/
The film and television industry is changing, but not fast enough. While
studios take fewer risks, fall back on old formulas and find their
traditional markets drying up, new, vibrant cultures and markets for
film are exploding all over the Internet: from video podcasting and
peer-to-peer networks to mobile media, live streaming and interactive
environments. For those with the imagination, curiosity, and passion for
film, there are more opportunities and niches for film-making than ever.
This four day programme will introduce film producers to emerging
techniques and technologies for creating, distributing and promoting
film on the Net. Mixing hands-on training with master-class
presentations, open discussions and public screenings, the focus will
shift from technological developments to creative potentials, and
crucially, to the economic realities: how to actually survive and make
money with all this stuff.
By taking these discussions and learning resources on-line through the
workshop website, the programme will create an ongoing forum for
information sharing and networking, and a showcase for the work of
participants.
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2 General Outline for workshops
Video blogging, alternative distribution, peer-to-peer: these are
phrases that set the TV, Film and music industry quaking in their
boots… but needlessly. Like ‘home taping’, VCRs and DVD recorders,
these technologies are not bogeymen, they are business opportunities.
These workshops will focus on how to create, promote, fund and
distribute film totally on-line, without the cumbersome middlemen of the
distributors and promoters – until your film gains sufficient notoriety
for it to go mainstream, of course!
2.1 Technical Workshop (Adnan Hadzi)
The workshop will introduce participants to tools, technologies and available services for encoding, uploading and sharing their films and video blogs online using free and open source software such as Broadcast Machine (RSS feed, Democracy Player, iTunes Vodcast, Bittorrent) and DyneBolic.
Participants will also be shown how to use x.264 technology (portable video devices iPod, sony PSP, Archor etc.) in order to encode and prepare their movies, in conjunction with encoding tools that they can download and take home.
2.2 Production Workshop (Penny Nagle)
The production workshop will introduce participants (briefly) to the
terminology and areas of interest they’ll need to understand to manage
projects in this area. It will then delve into the business issues
involved in using p2p technologies – the advantages, dangers, and
possibilities it opens up. There will also be an overview of the kinds
of business models that are flourishing online, with examples of
cross-overs between established film-industry and new, emerging markets
in online distribution.